SEO report of themarketplacebakersfield.org
Redirected to www.themarketplacebakersfield.com/
The Marketplace - A Shopping and Entertainment Center in ...
www.themarketplacebakersfield.com/
The Marketplace is a shopping and entertainment center in Bakersfield California, featuring over 50 shops and restaurants including Edwards Theater, Vons ...
Tasks
- Select one version of your site as main and make a redirect from other versions to that one.
- Avoid using deprecated HTML tags.
- Implement the viewport meta tag.
SEO
URL
Domain : www.themarketplacebakersfield.com/
Character length : 34
Title
The Marketplace - A Shopping and Entertainment Center in Bakersfield, California
Description
The Marketplace is a shopping and entertainment center in Bakersfield California, featuring over 50 shops and restaurants including Edwards Theater, Vons Market, Starbucks, Tahoe Joe's Famous Steakhouse, Applebee's and Williams-Sonoma.
Keywords (meta keywords)
The Marketplace Shopping Center Entertainment Bakersfield California Dining Shops Stores Restaurants
Error! Using “meta keywords” is meaningless in a while.
Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!
Social
Social Engagement
No info found.
Content
Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Marketplace - A Shopping and Entertainment Center in Bakersfield, California
Character length : 80
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 80
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 27%
Good! The text / code ratio is between 25 and 70 percent.
Good! The text / code ratio is between 25 and 70 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 1 | 1 | 0 | 0 | 1 |
Heading structure in the source code
- <H1> The Marketplace in Bakersfield
- <H2> What's New at The Marketplace?
- <H3> Join The Marketplace Club!
- <H6> At the Corner of Ming Avenue and Haggin Oaks Boulevard Bakersfield
Word cloud
- marketplace6
- bakersfield2
- all2
- events2
- news2
- shopping2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| marketplace | |||
| bakersfield | |||
| all | |||
| events | |||
| news | |||
| shopping |
Two Word cloud
- news and events2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
5.50
Flesch Reading Ease
62.60
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.50
Dale–Chall Readability
6.20
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
697
Number of words
137
Number of sentences
34
Average words per sentences
4
Number of syllables
227
Syllables in words
221
Average syllables in words
1.66
Number of words in first three syllables
29
Percentage of word / syllables
21.17
Words not in Dale-Chall easy-word list
52
Words not in Spache easy-word list
53
Technologies
Mobile optimization
This website is optimal for mobile devices!
Detected applications
 | Cross Pixel | Analytics |
 | Dojo | JavaScript Frameworks |
 | Widgets | |
 | Font Awesome | Font Scripts |
 | Google Analytics | Analytics |
 | Google Tag Manager | Tag Managers |
 | Mailchimp | Marketing Automation |
 | jQuery | JavaScript Frameworks |
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
2,461 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
81
Number of source domains
29
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://imgathena.mallfinder.com/images/js/utils/common.js
- http://imgathena.mallfinder.com/images/js/omodal/v1.0.0/omodal.js
- http://maxcdn.bootstrapcdn.com/.. /font-awesome.min.css
- http://www.themarketplacebakersfield.com/css/longs@Donahue/main.css
- https://fonts.googleapis.com/css?family=Lato:400,700|Merriweather:400...
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.themarketplacebakersfield.com/_js/ufo.js
File size of all javascript files combined
1.72MB
Javascript minifying
You can save 6.6KB (36% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.themarketplacebakersfield.com/_css/_global.css
- http://www.themarketplacebakersfield.com/_css/home.css
- http://www.themarketplacebakersfield.com/_css/print/_global.css
- http://www.themarketplacebakersfield.com/_css/handheld/_global.css
File size of all css files combined
673.64KB
CSS minifying
You can save 912B (22% compression) on the analysed URL by minifying the CSS files.
- By minifying http://downloads.mailchimp.com/css/signup-forms/popup/2.0/common.css you can save 428B (18% compression rate)
- By minifying http://downloads.mailchimp.com/css/signup-forms/popup/2.0/modal.css you can save 295B (32% compression rate)
- By minifying http://downloads.mailchimp.com/.. /layout-1.css you can save 189B (24% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
46.69KB
Gzip compression
Error! By using Gzip you can save 43.4KB (64% compression) on your site.
- By compressing http://d26jb4otnm96fk.cloudfront.net/2.5.3/pwa.js you can save 43.4KB (64% compression rate)
- By compressing http://www.themarketplacebakersfield.com/js/vendor/slick.min.js you can save 29.7KB (75% compression rate)
- By compressing http://www.themarketplacebakersfield.com you can save 28.6KB (73% compression rate)
- By compressing http://imgathena.mallfinder.com/images/js/omodal/v1.0.0/omodal.js you can save 9.4KB (69% compression rate)
- By compressing http://www.themarketplacebakersfield.com/js/production.min.js you can save 5.9KB (68% compression rate)
- By compressing http://www.themarketplacebakersfield.com/.. /mall-company-logo.svg you can save 4.2KB (65% compression rate)
- By compressing http://imgathena.mallfinder.com/.. /jquery.selectric.js you can save 3.8KB (56% compression rate)
- By compressing https://d2xe6f7535uyas.cloudfront.net/.. /PlacewiseDigitalLogoGray.svg you can save 3.1KB (63% compression rate)
- By compressing https://imgathena.mallfinder.com/images/js/utils/common.js you can save 2.7KB (65% compression rate)
- By compressing http://downloads.mailchimp.com/.. /layout-1.css you can save 483B (60% compression rate)
- By compressing https://cdn.userway.org/widget.js you can save 131B (30% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
50
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| http://d26jb4otnm96fk.cloudfront.net/2.5.3/pwa.js | Expiry time is not specified |
| http://downloads.mailchimp.com/css/signup-forms/popup/2.0/banner.css | Expiry time is not specified |
| http://downloads.mailchimp.com/css/signup-forms/popup/2.0/common.css | Expiry time is not specified |
| http://downloads.mailchimp.com/.. /layout-1.css | Expiry time is not specified |
| http://downloads.mailchimp.com/css/signup-forms/popup/2.0/modal.css | Expiry time is not specified |
| http://downloads.mailchimp.com/.. /popup.js | Expiry time is not specified |
| http://downloads.mailchimp.com/.. /embed.js | Expiry time is not specified |
| http://imgathena.mallfinder.com/images/js/omodal/v1.0.0/omodal.js | Expiry time is not specified |
| http://imgathena.mallfinder.com/.. /jquery.selectric.js | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/css/longs@Donahue/main.css | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/js/production.min.js | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/js/vendor/slick.min.js | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/live_update/op_mess | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /coupons2019-mobile.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /newsletter2019-mobile.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /dine.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /events.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /footer-map.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /general.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /hero.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /mall-company-logo.svg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /mall-icon.png | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /mall-logo.png | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /movies.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /storefront.jpg | Expiry time is not specified |
| http://www.themarketplacebakersfield.com/.. /bg-pattern.png | Expiry time is not specified |
| https://d2xe6f7535uyas.cloudfront.net/.. /PlacewiseDigitalLogoGray.svg | Expiry time is not specified |
| https://imgathena.mallfinder.com/images/js/utils/common.js | Expiry time is not specified |
| http://cdn01.mzbcdn.net/mngr/53baf4e63ce5d9da5c3ceee2.js | 100 seconds |
| https://mc.us20.list-manage.com/.. /form-settings?u=207d49f51879c378238a0b56... | 4.6 minutes |
| http://www.googletagservices.com/tag/js/gpt.js | 15 minutes |
| https://cdn.userway.org/widget.js | 15 minutes |
| https://www.googletagmanager.com/gtm.js?id=GTM-5376MBZ | 15 minutes |
| https://www.googletagservices.com/tag/js/gpt.js | 15 minutes |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/.. /1689417818010842?v=2.8.53&r=stable | 20 minutes |
| https://connect.facebook.net/.. /inferredEvents.js?v=2.8.53 | 20 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
1.32MB
Image optimisation
You can save 403.1KB (74% compression) by optimising the images below:
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /newsletter2019-mobile.jpg you can save 98.3KB (76%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /coupons2019-mobile.jpg you can save 91KB (76%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /footer-map.jpg you can save 71.7KB (72%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /events.jpg you can save 71.4KB (77%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /dine.jpg you can save 38.3KB (76%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /movies.jpg you can save 29.5KB (74%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /mall-logo.png you can save 1.8KB (23%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /bg-pattern.png you can save 663B (17%) data.
- By lossless compressing the http://www.themarketplacebakersfield.com/.. /mall-icon.png you can save 417B (22%) data.
Links
We found a total of 16 different links.
Internal links: 14
External links: 2
Internal links: 14
External links: 2
External links:
| Link text (anchor) | Link strength |
|---|---|
| http://www.facebook.com/#!/themarketplacebakersfield | |
| http://twitter.com/ShopMktplace |
Internal links:
Website security
IP
97.74.180.128
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.
Order of Heading elements on mobile by position
- H1 : Home page of The Marketplace Bakersfield, ( 0px from top )
- H2 : The Marketplace, ( 298px from top )
- H4 : Bakersfield, ( 380px from top )
- H3 : The Marketplace has it all, ( 1044px from top )
- H2 : Follow us on the web, ( 1347px from top )
- H2 : The Marketplace, ( 2087px from top )
- H4 : At the corner of Ming Avenue and Haggin Oaks Boulevard Bakersfield, ( 2169px from top )
- H2 : Email Club, ( 2381px from top )
- H2 : Find Us, ( 2628px from top )
Typos
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